Auto Repair Marketing greatness comes from mastering the art and science of creating PREFERENCE for your auto repair marketing over all other shops in your market area.
What do I mean by auto repair marketing greatness?
First, putting out of your mind forever the word “Car Count”. When it comes to auto repair direct mail marketing, Car Count means nothing more than large numbers of low income customers. Busy work with little or no profit. And you – just hoping that a few respondents might have a little money so you can at least break even.
Second, Stop thinking that “Low Price-Per-Card” is the secret weapon to good auto repair advertising direct mail. It is just the opposite!
You must begin focusing only on selling the “High Income Fine Car Customer”! If it costs you a few more pennies per card – that is unimportant. What is important is what comes through your door on the back end. The big bucks -or- the nickles and dimes (that you thought you were saving by going cheap on the front end).
High income customers mean high profits. They are the only marketing target worth aiming at with your auto repair marketing direct mail or web site. If you are still running cheap, fast and easy auto repair marketing postcards, that bring in mostly low income customers, you are losing money.
If You Think Cheap Auto Repair Marketing Direct Mail Is Actually Cheap, Think About This.
How many low income customers, with an RO average of $30 to $80 does it take to match one high income customer with a $400 to $800 RO average?
How much time does it take to process each low income customer through their oil change and car inspection? Way too much time if you can’t make any Add-On Sales from the effort.
How much employee time and money are you losing on each $30 to $50 customer?
How much money could you make if 50% to 70% of the customers coming in from your auto repair marketing direct mail postcards were high income?
Your increased income and business growth is The Difference You Will See With Auto Repair Marketing Direct Mail from Motor Service Marketing. It brings in the right customer.
BUT – You can’t bring in the right customer with your auto repair marketing direct mail if you can’t find them. Here’s How You Find Them! Select the vehicles you want to work on. Cars or Trucks. Japanese, European or American made vehicles of your choice. The DMV mailing list is exactly what you need to hit your fine car target market right on the nose!
However, if you are not in one of our DMV List states, we also have the number one best compiled list that we use for our auto repair marketing clients in the non DMV states.
AND YES - I CAN TELL YOU EXACTLY WHY IT IS THE BEST COMPILED LIST ON THE MARKET WHEN YOU CALL!
To get some serious details on an income increasing auto repair advertising program for your shop, take a few minutes and read the FREE online book, “The Art and Science of Selling Auto Service”. 30 years of success delivering the High Income Customer through, pin-point targeting & upscale Auto Repair Marketing direct mail and web sites.
When you call us, you will not be talking to a salesman. You will be talking with me, Zed Daniels or Wes Daniels. Ask us your toughest, most important questions about where you want to go with your shop in the next several years.
Your higher income is always the number one concern on most shop owner’s minds. Especially if you are planning an exit strategy to sell your shop and retire.
Or even if you are a new shop owner. Higher income is always your goal and your plan.
And – it will be your auto repair advertising that will make the difference in your income. It will either deliver the right customer with high income or the wrong customer with low income? Either way, the outcome of your income will be largely based on your auto repair marketing.
When you decide to sell your shop, you will find that the only thing that matters to the potential buyer is your sales and profit records. How much money you bring in – and how much you get to keep – is all that a buyer cares about. Great sales and great profits will get you a great selling price.
If your auto repair marketing is bringing in predominantly low to medium income customers, it may be time to invest in the kind of marketing that can make you some serious money.
Call Us Right Now For A Free, No Obligation Market Analysis And Quote For Doing The Ad-Card, Auto Repair Marketing, Direct Mail Program At 800-428-0286
We look forward to talking with you.
Motor Service Marketing
Auto Repair Marketing Direct Mail and Web Sites
Delivering the High Income, Fine Car Money Customer Since 1984
DMV Auto Repair Direct Mail Marketing Mailing Lists
Free Online Book – The Art and Science of Selling Auto Service