Marketing Auto Repair To Deliver New High Income Customers
Marketing Auto Repair Must Keep Up As The Times Change
17 years ago, the auto repair shop owner said to the Hunter representative. “WHAT! – A wheel balancer for $10,000!!!?? I can get a bubble balancer for $75. Are you crazy?”
5 years later he buys the Hunter and wished he had bought it 5 years earlier. But even today, when it comes to marketing auto repair direct mail, you hear a similar prehistoric strategy.
“Cost per card – cost per card,” and “Car Count – Car Count”. These are the standard considerations of the average auto shop owner when thinking about marketing auto repair. The owner who is still searching for something new with his auto repair marketing that will finally attract the high income customer. But, he will not ever look outside his price range.
Don’t Miss This One…
The goal of auto repair marketing direct mail IS NOT to see if you can find the cheapest way to get ink on a postcard.
The goal of auto repair marketing is to bring in as many high income fine car money customers as possible. That is why “Car Count” and “Cost-Per-Card” are both meaningless!
These terms have nothing to do with selling the right customer. They have to do only with saving outgoing money on your auto repair marketing purchase. But they take no consideration of the loss in profits caused by attracting low income customers. Both of these terms represent the trading of pennies for hundreds – even thousands of dollars on the new customer side.
The shop owner sends his office manager on a crusade to find something different. Some form of marketing auto repair direct mail that will bring in a better class of customer. “Something so we can make more profits”. The office manager finds it and presents it to the owner.
“What!” shouts the owner, “46 cents per card mailed! Are you crazy? I can get it for just 32 cents per card. That’s way too much. There’s no way.” – That’s what I call the bubble balancer strategy of marketing auto repair.
“But sir,” says the office manager,“If you would just read this free little book, you would understand the higher price and how it is well worth the extra cost. It is really something you need to look into.
“No Way! Not interested,” says the shop owner.
5 years later he meets another shop owner that tells him about this great marketing auto repair direct mail program that has seriously increased his profits.
He reads the free online book that his office manager recommended 5 years earlier. He tries the program. He does the Ad-Card direct mail marketing program with Motor Service Marketing. He even gets the DMV mailing list to send his Ad-Cards to. He wished he had started it 5 years ago. Now, he’s telling other shop owners (not in his market area) about Motor Service Marketing as well.
The Art and Science of Selling Auto Service
You can read it for FREE – without having to sign up so we can’t bug you. You can read it right now. But read it fast. Your competition is probably reading it and if they start a job with us, we won’t work with you. It’s called EXCLUSIVITY. Every client of Motor Service Marketing for the past 29 years has had exclusivity. No exceptions.
So It Sounds Real Good. What should I do now?
First – call us to see if your market area is open. If another shop has it, we can’t work with you. If your market is open, we will do a market analysis for you.
But stop worrying. Don’t be afraid to call. You are simply on a fact finding mission.
Call right now and ask your toughest, most important questions. The answers will either eliminate your doubts or they won’t.
We will ask you a few questions so we can give you a market analysis showing you how many cars by make and year you actually have in your area.
All the information and maps will go up on your own personal market analysis web site and I will call to go over it with you.
You decide what to do. No one is going to harass you or push you into doing something you don’t want.
But keep this in mind. Many shop owners have this auto repair direct mail marketing program working against them in their area, because they didn’t look at it when they had the chance to still get it.
Everything we have talked about here could be on the other side working against you if you don’t take a moment to look this over. If you choose not to do it, fine. But don’t pass up the chance to get it – if your market area is still open – and you would love to have it working for you. Marketing Auto Repair At Its Highest Level. The high income customer.
Marketing Auto Repair This Way Can Change Your Whole Profit Structure.
Motor Service Marketing
Auto Repair Marketing Direct Mail and Web Sites
Delivering the High Income, Fine Car Money Customer Since 1984
DMV Auto Repair Direct Mail Marketing Mailing Lists
Free Online Book – The Art and Science of Selling Auto Service